Church Branding

Church Branding

CUT THROUGH
THE NOISE.

You have the most important message in history. Make it loud and clear by partnering with creatives as passionate about the mission as you are, and let us help you brand your church.

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The church’s reputation is 2000 years old.
It’s not all positive.

 

Fact: The people you want to reach have an opinion about all churches. Yours included.

 

Reality: It doesn’t matter what your church is like, people’s perceptions are already set.

 

The Challenge: Overcome perceptions & invite people to new life in Jesus.

Create a visual brand and messaging that clearly communicates your heart.

• Detailed Discovery Process helps you think through your church’s mission, vision, and calling
• Strategic Brand Messaging provides you with inviting language to those who need what you have to say
• Visual brand assets crafted to reflect the real you and resonate with real people

Talk with a Strategist

Free Download: Key Questions to Master Your Message»

Engage in a process that helps you reach more people effectively.

• Rediscover who you are and who you’re called to reach
• Inspire people through intentionally chosen language
• Evoke curiosity and intrigue through visuals that reflect your message

Learn About the Branding Process»

Team up with Kingdom-minded creatives on the same mission as you.

Our designers, strategists, and writers love the local church and understand the techniques and heart behind marketing for churches.

And our team can integrate your new brand into a new website and ongoing digital marketing strategy.

Talk with a Strategist

Meet the Team»

Discovery

It begins with discovery. To represent you to your audience, we need to dig in deep and learn who you are, what makes you tick, and why. We need to understand your goals and the people you want to reach. We’ll get started with a set of discovery questions, on-site visit, and a series of conversations with your leadership, attenders, and community in order to begin developing your brand messaging strategy.

Exploration

We’ll investigate. We’ll explore your area and culture. We’ll conduct market research, demographic studies, and surveys as needed. We’ll compile everything we’ve learned into a brand base document, and then boil your message down into a set of ‘pulse words’ that will guide the rest of our process.

Ideation

Next, we’ll enter our ideation phase, where we explore as many ideas and concepts as possible. We’ll conduct both team and individual brainstorms, filling white boards and sketch books to find the perfect look and message. We’ll create a mood board to show you where we’re headed.

Harvest

In the harvest phase, we’ll come back together to mix, match, and refine ideas. We’ll identify the best concepts, repeating the ideation and harvest phases as necessary to zero in on the most effective and powerful designs and brand messaging strategy.

Refinement

We return with our recommendation for your church branding, including logo, colors, typography, and design elements. Creativity is enhanced in collaboration and the input of those who are closest to your mission. Our process includes a revision phase to make sure every element of your brand becomes the best it can be.

Delivery

We deliver your visual identity package, including your logo, a style sheet, branded graphic templates, and a comprehensive brand guide with logo usage, colors, design elements, and typography, style sheet, and brand assets. With your visual identity package and your brand messaging strategy document, you are all set to make an impact with your message.

What We Include

Here’s what comes with our collaborative church branding process.

Brand Messaging Strategy

• Discovery Process
• Core Identity Distillation
• Focused Audience Definition
• Value Propositions
• Core Story
• One-Liner

Visual Identity

• Custom Logo
• Robust Color Palette
• Fonts
• Textures
• Photo Treatments

Brand Implementation

• Brand Guide Booklet
• Bundled Brand Assets Delivered for Your Use
• Branding Coaching Consultation

Let’s reach people. Together.

After all, it’s not really about branding, websites, or marketing. This is about people. Let’s reach them together.

Talk with a Brand Strategist

Church Branding Questionnaire

Effective church branding begins with a deep exploration of your identity, your target audience, and your message to them. Use this questionnaire as an exercise to gain the clarity you need to craft your brand messaging strategy and reach people through the noise.

• Name*
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