Branding

Branding

Create a Brand that Connects.

The world is a noisy place. You need a cohesive brand that strategically cuts through the static to reach your target audience. It’s the foundation for all strategy, communication and design.

Let’s discover what makes you unique. We’ll handcraft your messaging and visual brand to intrigue and engage your audience with your message. When we’re done, you’ll have everything you need to be effective: brand strategy, logo, color palette, typography, brand guide, branded templates, and more.

Let’s Talk.
Branding

Case Study: The Crossing

As The Crossing began working towards the launch of their fourth campus, they knew it was time to bring together to all of the pieces of their various ministries and communication channels into a cohesive look and message. ArtSpeak worked with them to update their logo and create an all-new, comprehensive brand and visitor-focused website.

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Our Process

Branding

Research

First, we’ll discover who you are. We’ll consult with your team to clarify your mission, values, challenges and opportunities. Then we’ll investigate. We’ll explore your area and culture. We’ll conduct market research, demographic studies, and surveys as needed.

Branding

Strategy

We’ll synthesize everything we’ve learned into a cohesive strategy. You’ll receive your brand base document, which details your organizational identity, your audience, and the strategy that will reach them. This is the foundation for everything that is to come.

Branding

Logo

A strong logo anchors your visual brand. Our logo development process is exhaustive, with multiple rounds of ideation and refinement. We’ll collaborate with you to produce a logo that uniquely represents you and intrigues your audience.

Branding

Visual Brand

Your logo can’t carry your message alone. We create a comprehensive visual brand, with a carefully-selected color palette, typographical hierarchies, and design elements. Together, they create a cohesive look for everything you do while consistently communicating your brand message.

Branding

Brand Guide

We’ll pour everything we’ve done into a Brand Guide, detailing everything from your mission and core messaging to how to use your colors and where. Use this to empower your team to keep your brand consistent for decades to come.

Branding

Brand Tools

To make it even easier, we provide branded templates that your team can use to easily create branded graphics and social posts with minimal design knowledge.

Branding
Branding Questionnaire

DOWNLOAD: Get a Head Start

Effective branding begins with a deep exploration of your identity, your target audience, and your message to them. Use this questionnaire as an exercise to gain the clarity you need to craft your message and reach people through the noise.