Branding

Branding

What would you say if everyone could hear?

You have a message. It's why you do what you do. It's life-changing. But the world is a noisy place.

For us, branding is not about a logo or fonts or colors. It's about discovering the heart of your identity, your passion and your purpose and crafting it into a message that pierces the noise.

Branding

BRANDING IS
STORY-TELLING

The concept of a brand is simple: it is the overall impression that your audience has about you. What do people think and feel when your organization comes up? Do they recognize you when they see you?

We work with you to create not just a name and a logo, but a cohesive system of communication and design so that your message and your story pours through everything you do.

Discovery

It begins with discovery. To represent you to your audience, we need to dig in deep and learn who you are, what makes you tick, and why.

Exploration

We’ll investigate. We’ll explore your area and culture. We’ll conduct market research, demographic studies, and surveys as needed.

Ideation

We’ll explore as many ideas and concepts as possible. We’ll conduct both team and individual brainstorms, filling white boards and sketch books to find the perfect look and message.

Harvest

We’ll mix, match, and refine ideas. We’ll identify the best concepts, repeating the ideation and harvest phases as necessary to zero in on the most effective and powerful strategies.

Refinement

We return with our recommendation for your brand, including logo, colors, typography, and design elements. Creativity is enhanced in collaboration and the input of those who are closest to your mission. Our process includes a revision phase to make sure every element of your brand becomes the best it can be.

Delivery

We deliver your visual identity package, including your logo, a style sheet, branded graphic templates, a social media starter kit, and a comprehensive brand guide with logo usage, colors, design elements, and typography, style sheet, and brand assets.

Branding
Branding Questionnaire

DOWNLOAD: Get a Head Start

Effective branding begins with a deep exploration of your identity, your target audience, and your message to them. Use this questionnaire as an exercise to gain the clarity you need to craft your message and reach people through the noise.