After having completed The Crossing’s new branding, we went to work designing a new web presence that reflected their warm, tactile, artistic aesthetic. The Crossing was building their new site on Rock RMS, but wanted a design that communicated their values as well as a user experience that guided visitors to the next best steps in their journey.
Guiding the Journey
Each page was designed with the next step in mind. While the home and visit pages were targeted to potential visitors, we created an interactive connect page that suggested fitting next steps based on their responses to a few questions.