Blue Collar & Proud
We joined forces with Rust City Church (formerly The Movement), giving visual voice to their clearly-defined messaging. They were reaching for blue collar, no-nonsense people who had a tremendous sense of pride in the struggle of living and working in the American Rust Belt. We built a brand designed to empower them to embrace their “rust belt” roots, plant their flag firmly in its abandoned soil, and rewrite the story of what rust could be.
Scope of Work