“We want to reach 1% of our city”
Mill Woods Assembly was more than ready for a new beginning. In order to connect with 1.3 million people living in the post-Christian culture of Edmonton, Alberta, Canada they knew would need to push the boundaries of church branding. They selected a new name that reflected their message: Hope City Church. They reached out to ArtSpeak to craft a new logo and brand strategy.
Scope of Work