The life-changer
Richard Kannwischer is the pastor at Peachtree Presbyterian Church in Atlanta, Georgia. He’s also an in-demand teacher and the author of Cultivate: How God Grows the Fruit of the Spirit within Us.
The reach
As Richard prepared to launch his book, he sought to build a personal brand, a challenge in such a crowded space. He brings a joyful and relatable teaching style to deep theological topics—a key point of difference ArtSpeak was eager to highlight.
We worked with Richard on his messaging, identifying what we believe makes his perspective an important contribution to popular theological discourse: that he “reveals the wonders lying just below the surface of your Christian faith.” We used this metaphor to build a logo with delicate, refined lines. Then we paired his logo with a visual identity drawn from microscopic and macroscopic views of nature, hinting at the idea of revealing wonders that are already present for anyone willing to look.
The win
As of this writing, you can purchase Cultivate at your favorite online bookseller. And you can preorder his latest book on the Apostles’ Creed, Because I Believe: The “So What” of the Christian Faith.
