The life-changer
Christ Assemblies of God Church is a Spirit-filled, Indian American church for everyone in Franklin Square with a vision to see people connect with Jesus, build relationships with one another, and be equipped as disciples of Jesus.
The reach
As a primarily Indian congregation, Christ AG wanted to refresh its brand and widen its audience while keeping its South Indian roots. Together, we established a new brand focus: Tight-knit belonging in God’s multiethnic family.
Through their new brand archetype and personality, the neighbor, their brand spoke to Franklin’s fervent families with a resonant message: Life can be heavy. But you don’t have to do it alone.
Paired with a warm primary color palette and a traditional logo with a modern edge, Christ AG’s new brand feels rooted in its history and ready to reach people for generations to come.
The win
Christ AG continues to reach the community of Franklin and walk beside people as they explore a relationship with Christ.
