Project Timelines

BRANDING PROJECTS ▸
Discovery

• Project Turnaround Time: 2–3 Weeks

• Estimated Hours Budget: 10 to 15 Hours

Brand Strategy + Messaging

• Project Turnaround Time: 10–15 Weeks

• Estimated Hours Budget: 25 to 40 Hours

Brand Strategy Brief

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 6 to 10 Hours

Brand Strategy Overview

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 6 to 12 Hours

Messaging Blueprint

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 10 to 15 Hours

Visual Identity

• Project Turnaround Time: 15 Weeks

• Estimated Hours Budget: 35 to 70 Hours

Style Board (includes Mood Board)

• Project Turnaround Time: 3–4 Weeks

• Estimated Hours Budget: 7 to 12 Hours

Logo

• Project Turnaround Time: 3–6 Weeks

• Estimated Hours Budget: 25 to 40 Hours

Brand Guide

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 5 to 15 Hours

Brand Asset Delivery

• Project Turnaround Time: 1–2 Weeks

• Estimated Hours Budget: 1 to 2 Hours

WEBSITE PROJECTS ▸
Microsite (1 to 3 Pages)

• Project Turnaround Time: 1 to 2 Months

• Estimated Hours Budget: Up to 30 Hours

Artspeak Providing Copy For This Project:

• Add 2 To 3 Business Days Per Page

• Up to 10 Hours per page

Funnel Page & Discovery Call (1 Page Only)

• Project Turnaround Time: 2 to 3 Weeks

• Estimated Hours Budget: Up to 20 Hours

Full Website

• Project Turnaround Time: 4 to 6 Months

• Estimated Hours Budget: 80 to 180 Hours

Artspeak Providing Copy For This Project:

• Up to 10 Hours Per Page

SEO Audit, With Results

• Project Turnaround Time: 2 Weeks

• Estimated Hours Budget: 15 Hours

Page Update, Simple Content

• Project Turnaround Time: 3 to 5 Business Days

• Estimated Hours Budget: 30 min

1 Paragraph Of Content Or Less
GRAPHIC/PRINT PROJECTS ▸
Concept Graphic
A concept-driven visual, possibly intended to be used in additional visual applications

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 10 to 20+ Hours

Simple Graphic
A simple communication visual to inform

• Project Turnaround Time: 3–5 Business Days

• Estimated Hours Budget: 2 to 5 Hours

Sermon Series Package
A concept-driven visual identity for sermon series, with key derivative assets intended to be used in a myriad of print and digital applications.

• Project Turnaround Time: 3–4 Weeks

• Estimated Hours Budget: 20 to 30+ Hours

See: Sermon Series Package Examples

Add-on: Weekly digital assets (pages 5 & 6 of Visual Guidelines) — 2 to 4 Hours per week

Timeline determined per project; delivery based on sermon content timeline.
Short-form Printed Piece (1–4 pages)
Includes invite cards, flyers, brochures, etc.

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 8 to 12 Hours

Long-form Printed Piece (4+ pages)
Multi-page printed pieces requiring more involved layout and design

• Project Turnaround Time: 4–6 Weeks

• Estimated Hours Budget: 15 to 30 Hours, dependent on content and final page count

Seasonal Branding
A visual identity based on an existing brand or identity, used to pivot and communicate in a fresh way for a period of time

• Project Turnaround Time: 4–6 Weeks

• Estimated Hours Budget: 25 to 45 Hours

Slide Deck
Designed or templated digital slides for presentations

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: 10 to 30 Hours

Campaign Identity
A concept-driven visual identity for a campaign or initiative, including a primary logo, overall style guide, and various applications and iterations

• Project Turnaround Time: 3–5 Weeks

• Estimated Hours Budget: 20 to 40 Hours

VIDEO ▸
Sermon Bumper Video

• Project Turnaround Time: 3–4 Weeks

• Estimated Hours Budget: 30 to 50 Hours

Additional Assets May Not Be Included In Cost/Estimate
Sermon Caption Videos – Complex

• Project Turnaround Time: 1 to 2 Weeks

• Estimated Hours Budget: 5+ Hours

Sermon Caption Videos – Simple + Recurring

• Project Turnaround Time: 2 to 3 Days

• Estimated Hours Budget: 2 to 4 Hours

Animated Social Media Vertical Video

• Project Turnaround Time: 5 to 10 Days

• Estimated Hours Budget: 4 to 8 Hours

Content Excerpt Edits

• Project Turnaround Time: 5 to 10 Days

• Estimated Hours Budget: 2 to 6 Hours

Production/Broadcast Graphics

• Project Turnaround Time: 5 to 10 Days

• Estimated Hours Budget: 2 to 4 Hours

Event Recap / Hype Video w/ Client Supplied Content

• Project Turnaround Time: 10 to 20 Days

• Estimated Hours Budget: 8 to 16 Hours

Event Hype Reel Set

• Project Turnaround Time: 10 to 20 Days

• Estimated Hours Budget: 8 to 16 Hours

Testimonial Videos

• Project Turnaround Time: 10 to 20 Days

• Estimated Hours Budget: 10 to 30 Hours

Animated Assets

• Project Turnaround Time: 10 to 20 Days

• Estimated Hours Budget: 8 to 16 Hours

SOCIAL MEDIA (ORGANIC)▸
Social Media Audit

• Project Turnaround Time: 1–2 Weeks

• Estimated Hours Budget: Minimum 6 Hours, Recommended 10 Hours

Each Additional Account: +3 Hours

Social Media Strategy
  • Discovery call
  • Research
    • Competitors
    • Trends
    • Platform insights
  • Audit of existing presence
    • Audience
    • Top & lowest performing content
    • Engagement metrics
    • Observations
    • High-level recommendations
  • Strategy doc
    • Positioning
    • Goals & KPIs
    • Target audience info
    • Recommended channels
    • Content strategy (including content pillars, visual direction, optimization)
    • Weekly posting scheduling
  • Strategy presentation call

• Project Turnaround Time: 2–4 Weeks

• Estimated Hours Budget: Minimum 25 Hours, Recommended 35–40 Hours

Single-Image Graphic

• Project Turnaround Time: 2–5 Business Days

• Estimated Hours Budget: 1 to 3 Hours

Writing, Design, Review
Carousel Graphic

• Project Turnaround Time: 3–7 Business Days

• Estimated Hours Budget: 3 to 5 Hours

Writing, Design, Review
Photo Post

• Project Turnaround Time: 3–5 Business Days

• Estimated Hours Budget: 1 to 3 Hours

Writing, Photo Editing, Review
Short Form Video
Talking Head, Selfie, Existing Content (podcast, interview, etc.)
No Script

• Project Turnaround Time: 7–10 Business Days

• Estimated Hours Budget: 2 to 5+ Hours

With Script

• Project Turnaround Time: 10–15 Business Days

• Estimated Hours Budget: 10 to 20+ Hours

Writing, Video Editing, Review
Clipped from Long-form Content

• Project Turnaround Time: 5–7 Business Days

• Estimated Hours Budget: 5+ Hours

Selecting Clip, Video Editing, Review
Sermon Clip (Per Video Edited)

• Project Turnaround Time: 1–3 Business Days

• Estimated Hours Budget: 1 to 3 Hours

Selecting Clip, Video Editing, Review
UGC Style Video

• Project Turnaround Time: 5–7+ Business Days

• Estimated Hours Budget: 5+ Hours

Weekly Ideation

• Project Turnaround Time: 2–3 Business Days

• Estimated Hours Budget: 1 to 3 Hours

Weekly Copywriting

• Project Turnaround Time: 3–5 Business Days

• Estimated Hours Budget: 3 to 4 Posts: 2 to 3 Hours 5 to 7 Posts: 3 to 5 Hours

Meta Business Manager Optimization (Call)

• Estimated Hours Budget: 2 to 6+ Hours

Dependent on account complexity
Full Social Media Management
  • 2-Week Lead Time on Posts
  • Social Post Amount Segmentation
    • 3 to 4 Posts / Week: 35 Hours / Month
    • 5 to 6 Posts / Week: 55 Hours / Month
    • 7+ Posts / Week: 75+ Hours / Month

Posting can begin within 2 weeks of approved strategy and confirmed account connection(s)

Reporting: Weekly

• Project Turnaround Time: 1–2 Business Days

• Estimated Hours Budget: >1 Hour

Reporting: Monthly

• Project Turnaround Time: 3–5 Business Days

• Estimated Hours Budget: 1 to 2 Hours

Reporting: Bi-Annually

• Project Turnaround Time: 10–15 Business Days

• Estimated Hours Budget: 5+ Hours

Social Media Coaching Calls

• Estimated Hours Budget: 1–4 Hours / Month

Dependent on call frequency & subject matter
PAID MEDIA (SOCIAL + GOOGLE) ▸
Paid Social Account Set-up & Connection

• Project Turnaround Time: 1–4+ Days

• Estimated Hours Budget: 2 to 6+ Hours

Timeline and hours depend on current account status, existing issues, and Meta Business Suite integration.
Meta or Google Paid Campaign: Planning + Strategy

• Project Turnaround Time: 1–2 Weeks

• Estimated Hours Budget: 8 to 12 Hours

Meta or Google Paid Campaign: Creative Assets

• Refer to Design & Video Sections for Most Up-to-Date Creative Estimates

Meta or Google Paid Campaign: Setup

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 1 to 2 Hours

Meta or Google Paid Campaign: Monitoring & Reporting

• Ongoing During Campaign

• Estimated Hours Budget: 2 to 10 Hours

Paid Media Consulting: Strategy & Planning Development

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 2 to 4 Hours

Paid Media Consulting: Account Setup

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 2 to 4 Hours

Paid Media Consulting: Campaign Setup

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 1 to 2 Hours

Custom Audience Development

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 1 to 2 Hours

Custom Reporting Development & Training

• Project Turnaround Time: 1 Week

• Estimated Hours Budget: 1 to 2 Hours

Paid Campaign Final Report

• Project Turnaround Time: 1–2 Weeks

• Estimated Hours Budget: 1 to 2 Hours

Paid Social Coaching Calls

• Estimated Hours Budget: 1–4 Hours / Month

Based on Call Frequency & Subject Matter