First Assembly Church

Branding

FROM STATE FARM TO FARMERS

First Assembly Church in Normal, IL came to us with an intriguing challenge. Their goal was to connect with groups of people who were quite different from one another. Their primary audience was the college students at Illinois State University but they also wanted to reach out to local professionals who worked at the State Farm Headquarters, as well as the backbone of Normal: the farming families who were planted for generations.

Logo Concept

Given the diverse demographics of the church and the target audience, the idea of being a “mosaic” was important to the culture of the church. The whole is a cohesive work of art, made up of celebrated individuality.