Web hosting isn’t just foundational, it’s missional
You built a website—strategy, brand, design, content, and development—to be the front door for your audience. And now the final step is to decide how and where you’ll host your website.
Hosting isn’t just a technical step. It’s the foundation that keeps your digital “front door” open and working correctly so that more people can get to know you and take the next step, propelling you and your vision forward.
But when your site doesn’t get the hosting it deserves, you’re likely to encounter a variety of problems:
- Slow load times: When someone tries to bring up your page quickly to find out information, and it doesn’t load right away…causing frustration (and negative impacts to SEO)
- Frequent outages: Or worse, your site doesn’t load at all, meaning your audience can’t access the information they need to engage with you
- Poor customer service: If a site issue needs to be addressed or resolved, there’s no one around to help get things back up and running quickly
- Poor security practices: At any time, your site could be vulnerable to hackers or other kinds of online predation, leading to a loss of private information for users and your organization
When you understand what goes into web hosting, you can decide how to host your site, save time and money, and continue to reach your goals.
What does it take to host a website?
Website hosting isn’t a one-size-fits-all solution with a flat fee. In fact, there are multiple options and choices when it comes to hosting, depending on your strategy and budget.
Domain Name
Your domain is your website address (artspeakcreative.com, for example). When you build a website, you usually register your domain through companies like Namecheap, GoDaddy, or Google Domains. Our favorite is Hover for their customer service and non-spammy site.
Cost: Approximately $12–20 per year (although premium domain names can be more)
DNS Management
DNS stands for Domain Name System, and it’s what connects your domain name to your web server. Think of this as the “traffic director” that tells your audience’s browser where your site lives. Your DNS is sometimes included with your domain, but other times it’s managed separately for speed and reliability (e.g. Cloudflare, Amazon Route 53).
Cost: $0–$10 per month, depending on provider and features
Web Hosting
Your actual web hosting is the server space where your website’s files live. Different providers offer different servers: budget providers like GoDaddy or BlueHost use shared servers, while premium or dedicated hosting providers offer a personalized, secure, and speedy environment.
At ArtSpeak, we utilize a dedicated WPEngine server that is upgraded by our regular maintenance and updates.
Cost: Ranges from $5 per month on bargain shared plans to $75–$500+ for dedicated/managed hosting
SSL Certificate
An SSL (Secure Sockets Layer) certificate is a digital credential that verifies a website’s legitimacy. It’s the padlock symbol in your browser that enables a secure and encrypted connection and protects user data like login credentials and credit card numbers from being intercepted.
A lot of cheap hosting providers charge extra for this. With more premium hosts (like ArtSpeak), it comes standard.
Cost: Free–$75/year, depending on provider
Maintenance & Security Updates
Your website runs on software (like WordPress plugins). Similar to your phone, this software needs regular updates to stay secure and function smoothly. Without updates, your site becomes vulnerable to hacks and malware, so it’s important to stay on top of maintenance and updates.
Cost: If you do it yourself, this can be free, but often is time consuming; Professional care can be $50–500+/month depending on the level of service
Backups
Backups are regular snapshots of your site that are kept so it can be restored if something goes wrong. Budget hosts sometimes only keep one outdated backup (if any), while professional hosting usually includes frequent, redundant backups for this reason.
Cost: Up to $20/month depending on host and tools
Support & Troubleshooting
No matter how well-built your website is, there is always a need for support and troubleshooting. Budget hosting providers often offer call centers with longer waits or the option to pay extra for priority support. Premium hosting providers usually offer direct access to the team who knows your site the best.
Cost: Often rolled into maintenance packages, or billed hourly