The life-changer
99.1 JOY FM is a listener-supported contemporary Christian radio station based in Des Peres, Missouri. As an established station, JOY knew the importance of branding that connects to their audience. Together with ArtSpeak, they refreshed their existing visual brand and audience messaging through the lens of brand strategy.
The reach
The team at JOY and the team at ArtSpeak settled on the station’s primary audience: Overwhelmed, but Hopeful.
Their listeners wanted to feel grounded, present, and at peace—but they struggled with being stretched thin by their season of life. In a world full of noise, stress, and hollow connections, they struggled to find a consistent source that actually refills them.
That’s where JOY’s strategic brand focus came in: to offer consistent access to authentic joy.
And with a new visual refresh that felt active and energetic, the brand embodied its name and gave their audience something to lean into: Joy when you need it.
