The life-changer
GracePoint Church in New Brighton, Minnesota, had a vision to branch out as the church into their community. They were ready for a cohesive brand and clear messaging that spoke to the people they felt called to reach and serve.
The reach
The team at GracePoint knew they were positioned to reach an audience searching for wholeness. We started with clarity and brand strategy, establishing their brand focus: the church that goes deep in the pursuit of spiritual wholeness.
Their visual identity was formed around four pulse words—whole, time-honoring, simple, and timeless—to create a brand that felt inviting and encouraging.
The win
With a new visual identity, logo, and brand messaging, GracePoint is reaching its community with a new brand promise:
Live whole. Love well.
When life feels incomplete, God’s grace is the point where wholeness begins. At GracePoint Church, you can explore a deep faith in Jesus with a family learning how to live whole and love well together.
