The life-changer
Connect Life is a church in Brooklyn, New York, founded on a blend of Haitian American culture with a heart to help people connect their hope to Christ.
The reach
As a church, Connect Life had a unique audience to reach—we called them Hope Seekers, and their lives look full, are incredibly busy, and lack a sense of identity.. They’re looking for more in life, but are not always sure where to find it.
Together, we established their brand focus: to help people connect their hope to Christ through personal growth, community, and a relationship with Jesus. And we built external marketing language around the challenge their audience is facing, inviting them to find real connection and lasting hope.
For their visual identity, our teams created a bold, colorful brand that uses movement to make the brand feel alive and inviting.
The win
With their new brand, Connect Life is equipped to reach their city and bring real, lasting hope in Jesus to the Hope Seekers in NYC.
