As a hip-hop artist and producer, church-planter Jerome Vierling had high standards for the design and branding for City Life Lansing. Set in Lansing, Michigan, we knew we needed to connect to the urban culture there and present a church that was anything but ordinary.
For City Life, we wanted a crisp, minimal logo that would look great on hats and t-shirts, be appealing to Jerome’s inner-city audience, all while never up-staging or limiting his church’s expansive creative expression.
Long before the church itself had launched, Jerome and his team were on the move, fundraising the money they’d need to do this right all while being active in the community with an incredible Love the City campaign.
We helped Jerome put together an fundraising brochure and mailer package, and designed a separate logo and website for Love the City.