When God puts a dream in your heart, it can be hard to articulate it to others.
Sometimes, it’s just a feeling — a direction you believe God’s called you to walk in. The best you feel you can communicate is, “This way! I don’t know why!” This is a good place to be. It’s a God place to be — walking on water, following the sound of His voice.
Sometimes you see a destination. You know what the result of following God’s voice will be. You’d tell others about it, but you’re not sure to talk about how you’re going to reach your goal.
Sometimes, God points out a need He wants you to fill. You may even know what must be done to meet that need. However, the work seems daunting. You have to get others on board, but how do you do it?
Here’s what we believe at ArtSpeak: If God has called you to lead, there are plenty of people who want to follow. We want to commit our time, encouragement, and finances to help accomplish God’s plan here on earth.
We want to see God’s Kingdom come.
But His people aren’t won over easily. Every one of us has been disappointed before. If you want to communicate your project in a way that gets us excited — then moves us to invest our hard-earned money — you need a fundraising brochure that describes more than your dream.
To create an effective fundraising brochure, you’ll need to look at your project from the perspective of your donor base. You’ll ask yourself, “If I were looking at this project as an outsider, what would I want to know? What fears would I need to address? And what would inspire me to give?”
Then, you’ll have to communicate your answer in a way that:
- Helps others see what you see
- Answers their questions and concerns
- Gives them a clear call to action
When you do this, you enable the body of Christ to do the work of ministry. It’s no longer about you — it’s about others.
And that’s what we all want as Christian leaders! An effective fundraising brochure becomes a tool to call God’s people to do something practical that will make an eternal difference.
Element 1: Cast the Vision with Empathy
Too often, when leaders “cast the vision,” they say, “This is what I want to do.” But that doesn’t inspire people to act. Therefore, as leaders who want to connect with possible donors, we have to flip the script.
When you cast a vision, realize it must be done with empathy — from the potential donor’s perspective. Remember, those people want to leave a legacy. They want to matter. When they look back on their lives, they want to see some kind of evidence that they’ve made a difference.
And like any of us who call ourselves Christians, they hope to hear the words, “Well done, good and faithful servant.”
That means no one will waste money giving to a venture if they can’t see how their actions can further the Kingdom of God in some way.
When you cast your vision:
- Put yourself in the listener’s shoes
- Paint the picture of the “future world” you see as clearly as possible
- Show them that this “future world” is worth creating together
As you do this, you set the stage for a partnership that will bring others a deep feeling of personal significance.