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Englewood Methodist Holy Week 2026 Campaign

Englewood Methodist Holy Week 2026 Campaign

How Englewood Methodist Church grew their Easter service by 400

By: Janna Sensenig | Communications & Marketing

Half of Englewood Methodist’s community leaves the area for 6 months out of the year

Englewood Methodist Church is a multigenerational church with a Wesleyan heritage in Englewood, Florida. 

Known as a “snowbird” church, their congregation is made up largely of older generations who go up north for the summer after Easter before returning home to Florida in the early fall.

But in recent years, the team at Englewood has seen more and more young families move in, prompting them to ask the question: How do we reach the next generation and invite them to grow in their faith alongside our current congregants? 

Post pandemic (and a devastating hurricane), the church was ready to rebrand and reach people. They had a new visual identity that they loved, and they called ArtSpeak to help them establish strategic focus and messaging that set them up to move towards their aspirational identity: a church that offered life-long transformation through Jesus in a consistent, connected community.

Reaching the growing next-gen community at Easter

As they headed into a new year (and busy season), the team at Englewood Methodist Church wanted to capitalize on their strategic work and reach their community with a campaign around Easter and Holy Week. 

As a church, Englewood Methodist hosted a week full of events, activities, and opportunities for people of all ages to celebrate Easter. They wanted a campaign that incorporated print, web, and social media to invite their community to spend Easter experiencing living hope in Jesus. 

With an event schedule confirmed, they brought the details to the team at ArtSpeak.

Holy Week Events at Englewood Methodist Church

  • Palm Sunday service: March 29, 2026
  • Living Last Supper event: April 2, 2026
  • Good Friday service: April 3, 2026
  • Easter egg hunt & community carnival event: April 4, 2026
  • Easter Sunday services: April 5, 2026

 

A plan to reach the next generation in Englewood

Before they could create an Easter marketing campaign that resonated, the team knew they needed to understand exactly who they were reaching. 

Young families in the Englewood community were the target demographic for the heart of the campaign—the family-focused Easter egg hunt and community carnival. Specifically, families who had recently moved into the area and were looking for ways to get connected. 

Secondarily, the team wanted to invite longstanding community members to the unique and traditional Holy Week events the church was hosting: a Living Last Supper live-action recreation, Palm Sunday and Good Friday services, and Easter Sunday services. 

ArtSpeak and Englewood Methodist’s teams used their audience’s root hope and challenge to build around the theme of “living hope,” inviting all of Englewood to be part of remembering and celebrating the real hope that Jesus provides, and the truth that Easter changed everything.


Clear. Compelling. Strategic. 

The goal of the campaign was to maximize engagement and attendance throughout Holy Week by reaching both new and existing audiences with a clear, compelling invitation to join in on events and opportunities. Additionally, the team wanted to create a pathway for first-time guests to return after Easter weekend. 

ArtSpeak worked with Englewood Methodist’s team to build out a strategy:

  • Targeted outreach via various marketing channels to increase visibility
  • Clear entry points and next steps
  • Equipping the congregation as primary inviters
  • Capturing and nurturing first-time guests

Since Holy Week began on March 29, 2026, the campaign phases began at the very beginning of March with a phased approach:

  • Launch & Awareness (March 1 – March 7)
  • Momentum Building (March 8 – March 21)
  • Consideration (March 22 – March 28)
  • Conversion & Event Date (March 29 – April 5)

 

Englewood Methodist Holy Week 2026 Campaign

Jesus as living hope: a visual identity 

Before working with ArtSpeak, the team at Englewood landed on a visual direction that showcased “living hope” and their Holy Week events. 

The team at ArtSpeak took this concept and used it to create assets that worked across campaign deliverables, including web, print, and social media.

Englewood Methodist Holy Week 2026 Campaign

Building a central hub: the landing page

First and foremost, the Holy Week and Easter marketing campaign needed a landing page. 

This webpage held all the details about Holy Week events, gave clear next steps to learn about the church, and invited families to register their kids for the egg hunt and community carnival. 

Because it held a week’s worth of events (and introduced the church), the page needed to be as clear and concise as possible while still feeling on theme and on brand. When a person headed to the page from an invite card or social ad, the page felt informative, inviting, and not overwhelming—and led them through clear steps to learn more about the church or register for an event. 

All roads from the Easter campaign led to the landing page.

Creating momentum: print and social assets 

To build awareness and momentum, our teams worked together to create a number of ways to get the word out about Holy Week at Englewood Methodist Church. 

Print pieces pointing to the landing page included outdoor signage, a feature in the church’s bulletin and newsletter, and an Easter invite card that encouraged the congregation to invite their friends, family, and neighbors. 

Through social media we created Facebook event pages to invite the community digitally and spread the word, as well as Facebook ads for the specific events that targeted families and community members. Englewood Methodist’s first Instagram account also kicked off for the campaign.

Holy Holy Holy

Lasting connection: nurturing email sequences 

As people registered for the egg hunt and community carnival and let us know they were new to Englewood Methodist Church, we wanted to connect with them right away. 

We worked to build tailored email sequences to egg hunt registrants that gave them crucial details and invited them to learn more about the church, as well as a new guest nurturing email sequence to tell people more about what they could experience at Englewood Methodist. 

Most importantly, we wanted to invite them back. Each email featured a personal invite to join a church service after Holy Week and Easter, highlighting that Englewood Methodist is a church for all generations, a source of help, hope, and healing, theologically practical, and a year-round, nationwide church community.


More reach. Real results. 

After the Easter marketing campaign phases were complete, Englewood Methodist Church celebrated a week of Holy Week and Easter events. 

Their Facebook engagements increased by 233%, they saw an increase in link clicks of 1,810%, and 46 families received nurturing emails about their church after registering for the egg hunt event. 

But the real wins showed up in person. 

180 children registered for the Easter egg hunt and community carnival, and they saw 432 more people attend Easter services over the previous year. 

Today, Englewood Methodist Church continues to work closely with ArtSpeak to market upcoming events and opportunities (including their Vacation Bible School!) and they continue to lean into their brand strategy to reach more people and invite them to experience life-long transformation through Jesus.

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