Crossroads Church of God
Crossroads Church of God in Lima, Ohio, has a history of over 100 years and a unique advantage: the ability to reach working-class families across numerous community lines due to its central location.
They needed a brand that spoke to their core audience: those who had prior experience with church, but no real motivation to prioritize it.
ArtSpeak worked with the Crossroads team to establish messaging and visual branding that both honored the past and set them up for the evolving future of their mission, vision, and values. The writers at ArtSpeak honed in on Crossroads’ motivating message. And the design team worked with a warm, versatile, and expansive color palette along with typography that felt both fresh and timeless. The result was a brand that highlighted the heart of the church and invited the city of Lima to be a part of it.