The life-changer
Ben Ratchford and his family faced one of the toughest circumstances imaginable: walking through their son Zion’s battle with cancer. But despite the heartbreaking way the battle ended, Ben and his family knew Zion’s story was bigger than his diagnosis and even his death. It was an opportunity to bring hope, support, and joy to other families who walked the same path in the name of Jesus.
The reach
With a powerful story and mission, Ben knew he needed a brand that felt joyful, experienced, and compassionate.
He reached out to ArtSpeak for help building a new brand and thinking through the strategy behind his mission: giving care packages and ongoing resources, education, and support to families in need.
Together, we created an eye-catching visual identity paired with clear, simple messaging: “Deliver hope to families in crisis by partnering with Zion Strong.”
The win
Today, Ben is taking the mission of Zion Strong to families in his community. We can’t wait to see what will happen as Zion Strong serves kids just like Zion and parents just like Ben.
