As The Crossing began working towards the launch of their fourth campus, they knew it was time to bring together to all of the pieces of their various ministries and communication channels into a cohesive look and message. ArtSpeak worked with them to update their logo and create an all-new, comprehensive brand and visitor-focused website.
The Crossing has always valued art and creativity, finding beauty in asymmetry and the intersection of the ancient and modern.
As we dug into the culture, we were impressed by a striking warmth and authenticity within such a large and growing church. The Crossing was never shy about tackling the tough questions, and the weekend experience offered a sense of tangibility – an invitation to reach out and interact with the message, the people, and the culture without glossing over the imperfections and uniqueness of individuals.
