ArtSpeak partnered with CityLife Philly to create a multi-faceted campaign around the concept “I Quit ____” which challenged Philadelphians to leave status quo behind and share with the world what they were changing in their lives. We set up a social media campaign that brought people to micro site where visitors wrote in what they were quitting and shared it back to social media for their friends to see. Using Facebook’s powerful ‘retargeting’ abilities, we were able to reach back out to those who interacted with the site with an invitation to take the next step with a Sunday morning visit to CityLife.
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