How to make your Christmas service feel special
Every Jesus-centered church has some kind of Christmas event happening. Chances are, your community will be flooded with marketing regarding which church to visit.
Our recommendations? Create a strategy, use your people to market, maximize social media, and create a Christmas sermon series leading up to the special day. Start marketing before Thanksgiving!
OR, save your marketing dollars and throw everything into marketing the next thing for January. People already know if they want to attend a church service for Christmas. They also will most likely be more swayed by a personal Christmas Eve service invitation than a thousand-dollar marketing piece. Give people something to look forward to in the new year (see number 4 below).
Keep your event title simple. No need to come up with something flashy. People want to know it’s Christmas related. But what you can do is come up with creative art. Fine-tune your messaging. Create an entire branding package. Arm your people with social graphics. Be clear. Keep it simple. Focus on Jesus. Be creative. This is where you can shine.
Create opportunities for memories. Family event, remember? And ultimately, it’s a church family event. So these memory-making moments will engage and apply to the singles, young families, empty nesters, and widows/widowers when done well. Create opportunities for a family or group photo (without church branding). Set up firepits for s’mores or offer cookies and cocoa. Include a kids element in your programming. There is no limit to fun, inexpensive options you can incorporate here. Make it all about your people. If they are excited, they will invite others too.
4. Months to come
Focus on the months to come. People are ready for something new in January. They want a fresh start, new goals, a place to belong and work on their faith. Spend your creativity coming up with ways to encourage and challenge them here. Incorporate a video for a new sermon series, or advertise your next big event in January. Engage them in what’s coming so people are excited about what’s in store past the holidays.